Always wanted to brand their products as being suited for fitness, sports, and anything active. I was tasked with the job of 1) raising brand awareness within the sports scene and 2) showing consumers that even the highest level athletes use Always to perform their best.

This is what inspired my collaboration campaign between Always and Angel City FC, a US women's soccer team. With this campaign, Always would enter the world of sports directly and become a primary sponsor of one of the best women's soccer teams in the country. Through branded events and collaboration, the campaign was designed as Always' step in the door professional women's sports.