Jacob Watts - Portfolio

RESEARCH

Through thorough market research and analysis, I concluded that the best way to raise awareness would be to reach these girls at the source - someplace where countless girls went to perform and compete in their given sport. We decided to collaborate with ESPN and Disney at their annual Cheer competition, where Always would sponsor the event.

This is where the "Power Through Play" campaign originated, as I wanted to aim my campaign towards empowering and uplifting the girls. I wanted to leave them feeling confident and worry-free about their abilities to keep playing at their best, no matter the outside factors!

Through thorough market research and analysis, I concluded that the best way to raise awareness would be to reach these girls at the source - someplace where countless girls went to perform and compete in their given sport. We decided to collaborate with ESPN and Disney at their annual Cheer competition, where Always would sponsor the event.

This is where the "Power Through Play" campaign originated, as I wanted to aim my campaign towards empowering and uplifting the girls. I wanted to leave them feeling confident and worry-free about their abilities to keep playing at their best, no matter the outside factors!

RESEARCH

Through thorough market research and analysis, I concluded that the best way to raise awareness would be to reach these girls at the source - someplace where countless girls went to perform and compete in their given sport. We decided to collaborate with ESPN and Disney at their annual Cheer competition, where Always would sponsor the event.

This is where the "Power Through Play" campaign originated, as I wanted to aim my campaign towards empowering and uplifting the girls. I wanted to leave them feeling confident and worry-free about their abilities to keep playing at their best, no matter the outside factors!

Design

The emphasis on a younger audience is what inspired my designs for simplistic and 'cartoon' like drawings. Throughout the campaign I designed numerous materials, from billboards to lanyards. We wanted to have stand-out items like the branded main stage, as well as items we could give away at events.

Design

The emphasis on a younger audience is what inspired my designs for simplistic and 'cartoon' like drawings. Throughout the campaign I designed numerous materials, from billboards to lanyards. We wanted to have stand-out items like the branded main stage, as well as items we could give away at events.

"POWER THROUGH PLAY"

"POWER THROUGH PLAY"

RESEARCH

RESEARCH

RESEARCH

Design

Design

Design

Power Through Play Billboard

Power Through Play Billboard

Power Through Play Billboard

Mock-Up Designed in Photoshop

Always & ESPN Tent Mock Up

Always & ESPN Tent Mock Up

Always & ESPN Tent Mock Up

Mock-Up Designed in Photoshop

ESPN Main Stage

ESPN Main Stage

ESPN Main Stage

Mock-Up Designed in Photoshop

Always Lanyard

Always Lanyard

Always Lanyard

Mock-Up Designed in Photoshop

Always Goodie Bag

Always Goodie Bag

Always Goodie Bag

Mock-Up Designed in Photoshop

More Works More Works

More Works More Works